How McDonald's Makes Their Burger Ads

Yes, let's find oot a bit more aboot this burger, eh?

Nice to know that they at least use all the same ingredients, just positioned for the photography. I know some ads out there will use completely fake ingredients (like paint instead of mustard) in order to achieve their effect.)

That was actually quite interesting to watch. Would have indeed thought that they would just photoshop the whole burger, or at least, like para said, use fake ingredients.

The McDonald's rep didn't mention the most important technique, which is that they don't actually cook the patty--they just sear the outside. That's why it's so much bigger. It's not just a matter of positioning, as she claimed.

I agree with WhatRoughBeast, this is not what I would actually get at a McDonald's. I can't believe that this is the answer that McDonald's comes up with and thinks this is acceptable, but I guess you can't expect much from America's hat.